Template · script

Customer Interview Script Template: The JTBD Switch Interview

Michele Hansen · Deploy Empathy Free Intermediate

A ready to use script for interviewing a recent customer about why they switched, built entirely around past behaviour and specific moments. You can adapt the wording directly for your own calls so you are not improvising leading questions on the fly. A practical starting point when you want the exact words to open with.

  • A copy and adapt script anchored on a real recent decision
  • Questions walk through what happened, step by step
  • Structured to avoid pitching and avoid hypotheticals
Open on deployempathy.substack.com ↗

The question it answers

  1. How do I run a customer interview without leading them to the answer I want?

Read with it

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