Tool · Product page

Data Studio (formerly Looker Studio)

Google · datastudio.google.com Free Beginner

Google's free dashboard tool, sold as Looker Studio for a few years and now called Data Studio again. It connects to Google Sheets, Analytics, Ads and many partner sources, and shares a live report by link.

  • Build the first dashboard on a Google Sheet; swap in live sources later.
  • Share the report link with your team instead of mailing screenshots every Monday.

The question it answers

  1. Which dashboard or KPI tool should a small business use?

Read with it

  1. Lenny distills how the best product teams pick a single North Star that captures real customer value and drives the whole... Lenny's Newsletter Article · ~20 min read The North Star Playbook & Choosing Your Growth Metrics Lenny Rachitsky
  2. Google Cloud's page for Data Studio states the self-service tier is at no cost and Data Studio Pro is $9 per user per project a... cloud.google.com Tool · Product and pricing page Data Studio pricing on Google Cloud Google Cloud
  3. Microsoft's India pricing for Power BI: a free account to build reports, Power BI Pro at ₹1,165 per user a month paid yearly to... microsoft.com Tool · Pricing page Power BI pricing (India) Microsoft
  4. Metabase is open-source business intelligence: the self-hosted edition is free with unlimited users and dashboards, and the... metabase.com Tool · Pricing page Metabase pricing Metabase
  5. Video · 25 min Data Studio Tutorial 2026: From Beginner to Pro in 20 Mins Two Minute Reports
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