Article

Dear SaaStr: How Do I Write a Great Cold Email To VCs?

Jason Lemkin · SaaStr Free Intermediate

Jason Lemkin has seen thousands of founder emails as an investor himself, and this piece is written from that side of the inbox, telling you exactly what makes him keep reading versus archive. It's a useful counterweight to advice written by copywriters, since it comes from the actual recipient of these emails.

  • Lead with your single strongest, most specific metric or differentiator
  • A generic email to a VC is instantly obvious and gets deleted fast
  • Reference something the investor has actually said or invested in before
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The question it answers

  1. How do I write a cold email that people actually reply to?

Read with it

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