Podcast · ~40 min listen

Designing for, Marketing to, and Partnering with Gen Z

Andreessen Horowitz · a16z Podcast (Tiffany Zhong, Connie Chan) Free Beginner

A conversation with someone who built a business decoding young people's wants, aimed at founders who did not grow up inside those habits. As a student you have the advantage they are paying to reverse engineer, so this shows you how much your native read on your peers is worth. It also flags where outsiders get Gen Z wrong.

  • Your instinctive read on your generation is a genuine edge outsiders lack.
  • Short form video and authenticity reshaped how young people adopt things.
  • Building for young users is different in kind, not just in style.

The question it answers

  1. I'm still a student. How do I use my age and campus as an advantage for spotting the next trend?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  3. A YC partner turns 'how do I get an idea' into a concrete checklist you can run today, plus the traps (tarpit ideas) that sink... YC Startup Library Video · ~50 min How to Get and Evaluate Startup Ideas Jared Friedman (Y Combinator)
  4. The definitive short read on why disruptive ideas get dismissed as toys, and why that dismissal is your opening. It reframes... cdixon.org Article · ~5 min read The Next Big Thing Will Start Out Looking Like a Toy Chris Dixon
  5. Long-form, candid interviews with Indian founders and investors on how they actually grew, distributed and built brand, one of... The Neon Show / Neon Fund Podcast · 200+ episodes The Neon Show (100x Entrepreneur Podcast) Siddhartha Ahluwalia
  6. The definitive playbook for network and community-led products, drawn from Andrew Chen's a16z experience and interviews with... Harper Business Book · Book (~368 pages) The Cold Start Problem: How to Start and Scale Network Effects Andrew Chen
eChai Partner Brands The partnership →