Essay · ~6 min read

Discovery: Problem vs. Solution

Marty Cagan · Silicon Valley Product Group Free Intermediate

Marty Cagan draws the line cleanly: if you are going to fall in love, fall in love with the problem, not the solution, and get feedback before you get attached. A short, senior take on keeping the problem central all the way through discovery. From one of the most respected voices in product.

  • Stay attached to the problem, not any one solution
  • Get critical feedback before you fall in love with an idea
  • Be willing to throw the solution away and keep the problem
Open on svpg.com ↗

The question it answers

  1. Is it a mistake to fall in love with my solution before I understand the problem?

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