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Endorsement Know-hows: guidelines released by the Ministry of Consumer Affairs

King Stubb & Kasiva · ksandk.com Free Beginner India

A law firm's summary of the January 2023 'Endorsement Know-hows' for influencers, issued under the Consumer Protection Act 2019 and the CCPA's 2022 guidelines on misleading advertisements: any material connection with a brand must be disclosed clearly.

  • Disclose every paid or gifted post you put on your own account.
  • Use only the allowed words: advertisement or ad, sponsored, paid promotion or paid.
  • Write the disclosure in the same language as the endorsement.
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The question it answers

  1. How do I start a UGC creator business?

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