Essay

Event Tracking Strategy: What to Measure and Why

Violetta Bonenkamp · Mean CEO Free Beginner

Most first-time founders either track nothing or drown themselves by logging every click, and this piece makes the case for the small middle: track the few events that map to a real decision. It walks through naming events well and tying each one to acquisition, activation, or retention, which is exactly the discipline that keeps you out of dashboard sprawl. Treat it as a starting point for your own tracking plan, not a fixed list to copy.

• Every event you track should earn its place by answering a specific business question, not just because you can log it.
• Start with a short set of events tied to activation and retention rather than instrumenting everything up front.
• Clear, consistent event naming matters more than volume, because messy data is worse than less data.