Tool · Ongoing tool

Figma (free plan)

Figma Freemium Beginner

Figma's free plan is genuinely enough to design, tweak, and export a full logo set (SVG for print, PNG for the web) without paying anything. It is the same tool most product designers actually use, so what you learn here carries forward. Starting here keeps you off template-generator sites where a hundred other startups pick the same mark.

  • The free tier covers logo work end to end, including SVG and PNG export.
  • Vector output means one file scales from a favicon to a banner without going blurry.
  • It doubles as your later home for pitch decks, social graphics, and the rest of your brand.
Open on figma.com ↗

It answers 2 questions

  1. How do I write a spec for a developer when I'm not technical?
  2. How do I get a decent logo and brand look on a near-zero budget without it looking like a template everyone else uses?

Read with it

  1. Basecamp's battle-tested, opinionated system for shipping meaningful work in fixed cycles without endless backlogs, a primary... Basecamp / 37signals Book · free online book Shape Up: Stop Running in Circles and Ship Work that Matters Ryan Singer
  2. Michael Seibel, who ran YC, makes the blunt case for shipping something almost embarrassingly simple and learning from real... Y Combinator Startup Library Video · ~10 min video How to Build an MVP Michael Seibel
  3. Video · Short tutorial (under 20 minutes) Figma Logo Design Tutorial for Beginners (Step-by-Step) TEDKSTUDIO
  4. Before you spend a rupee, this lays out the real routes side by side (Fiverr, 99designs, DIY makers like Looka and DesignEvo)... WebsitePlanet Article · Long read 9 Best Logo Design Services & Online Logo Makers Andres Ganem
  5. The creator of Shape Up talks through fixing the time and cutting the scope, which is exactly the discipline that keeps an MVP... Lenny's Podcast Podcast · 90 min A Better Way to Plan, Build, and Ship Products (Shape Up) Ryan Singer
  6. This is the clearest statement of the exact idea in our answer: a spec describes how the product works entirely from the user's... Joel on Software Essay · 10 min read Painless Functional Specifications, Part 2: What's a Spec? Joel Spolsky
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