Article · ~15 min read

Find Better Problems Worth Solving with the Customer Forces Canvas (the updated Problem Interview script)

Ash Maurya · Ash Maurya (LEANFoundry) Free Intermediate

Maurya gives you an actual script structure for a problem interview, including his own correction to an earlier version that leaned on speculative questions. It replaces vague what are your challenges questions with tell me about the last time, which forces a specific story instead of a polite generality. Print this and bring it to your next five calls.

• Replace speculative challenge questions with tell me about the last time you faced this.
• Explore the customer's worldview before you mention any solution at all.
• A good problem interview produces evidence that either supports or refutes your assumption, not just warm agreement.