Article · 12 min read

Get out of the building: Why, when, and how to interview your customers

Amy Saper · Uncork Capital (Medium) Free Beginner

A former Stripe and Twitter operator, now an investor, on why, when, and how to interview customers. Practical and concise on structuring conversations around behaviour, and a good bridge between Steve Blank's philosophy and your next call. Free and quick.

  • Interview about behaviour, not hypotheticals.
  • Get out and talk before you build.
  • Probe for the emotion behind the problem.
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The question it answers

  1. How do I talk to customers without getting false positives?

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