Template
Get uncomfortably narrow with an Ideal Customer Profile template
Notion Capital Free Beginner
This is a genuinely usable, free spreadsheet template plus a five step process for writing down your ICP with real specificity instead of vague language. The framing that a properly narrow ICP should feel 'uncomfortably narrow' before it becomes 'liberatingly narrow' is exactly the discomfort a founder needs to sit with before deciding to widen. Good as a working document you actually fill in, not just something you read.
- A correctly narrow ICP should feel uncomfortable at first, then liberating once you use it.
- Specific, written down ICP criteria make your outbound messaging measurably sharper.
- The template forces you past vague descriptions into concrete, checkable attributes.
