Podcast

Getting SaaS Pricing Right (SaaSBoomi Podcast)

SaaSBoomi (hosts Arvind Parthiban and Varun Shoor) · SaaSBoomi Free Intermediate India

SaaSBoomi is the community of Indian SaaS founders, so when its hosts work through pricing plans (product, perceived value, market segment, buyer persona) you get lived, India-aware detail rather than a generic US SaaS playbook. It is the closest thing to hearing operators who sell to both Indian and global buyers reason out loud about what a plan should look like. We could not fetch the page directly (the site blocks automated requests), so confirm it loads and, if the link moves, the same episode is listed on the SaaSBoomi Apple Podcasts feed.

  • Pricing is a function of the product, its perceived value, the market segment, and the buyer persona, not a number you copy from a competitor.
  • Indian operators building for global buyers weigh how Indian and international customers perceive price very differently.
  • Pricing is iterative: the common failure is setting it once and never revisiting it as the product and buyers change.

It answers 2 questions

  1. Should I charge my very first customers or give it away free to get traction?
  2. For an Indian B2B SaaS, should I price and invoice in rupees or dollars?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  3. The customer-development originator's clearest statement on scoping the minimum feature set to reach your earliest believers.... steveblank.com Article · ~8 min read Perfection by Subtraction, The Minimum Feature Set Steve Blank
  4. Patrick Campbell built ProfitWell on pricing data from thousands of companies, and this is the single best free deep-dive on... lennysnewsletter.com Article · long-form guide Pricing Your SaaS Product Patrick Campbell (ProfitWell), via Lenny's Newsletter
  5. This is Indian investors and operators talking, at length, about which global trends actually translate to India and which... Prime Venture Partners Podcast Prime Venture Partners Podcast Prime Venture Partners
  6. Video Startup Pricing 101 Kevin Hale
eChai Partner Brands The partnership →