Video · ~40 min talk

Giants: David Spinks on Building Your Online Community

David Spinks · Blackbird Ventures (Giants series) Free Intermediate

This is a full talk from the person who built CMX, the community of community builders, so he has lived the practical arc of going from running everything to letting members carry it. He walks through how healthy communities actually grow: identifying your most committed people, giving them real ownership, and designing so the group runs without you in the room. It is a grounded look at what stepping back looks like in practice, not a pep talk.

  • Communities scale through your most engaged members, so your job shifts from doing the work to spotting and empowering the people who will.
  • Real ownership means handing members meaningful responsibility, not just tasks, which is what frees your time over months not days.
  • Design the community so value comes from members to each other, so your personal presence stops being the thing holding it up.

The question it answers

  1. How much of my own time should I personally spend in the community before I can step back?

Read with it

  1. From the founder of CMX and author of The Business of Belonging, a practical framework for deciding whether to build community... Lenny's Newsletter Article · ~25 min read A Founder's Guide to Community David Spinks
  2. The three People and Company founders built communities for Nike, Substack, and others, and they organize the whole book around... Stripe Press Book · ~180 pages Get Together: How to Build a Community With Your People Bailey Richardson, Kevin Huynh, Kai Elmer Sotto
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