Thread · 10 min read

How do you actually get people to do customer discovery interviews?

Indie Hackers Free Beginner

This is founders trading real tactics on the exact wall you will hit: getting strangers to say yes to a call. You get honest, unpolished answers about which cold messages worked, which communities responded, and how people framed the ask. Useful precisely because it is not theory, it is what worked for people at your stage.

  • Name the problem clearly and people who feel it will often talk to you
  • Go to the communities where your users already gather, do not cold-blast
  • Make the ask small and specific, not a vague request for their time

It answers 2 questions

  1. Where do I find people to interview when I have zero audience?
  2. How many people should I talk to, and how do I find them?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. This is the most direct answer to the second half of your question: where do you actually find these people. The piece walks... Product Talk Article · 15 min read Tools of the Trade: Finding People to Interview Before You Have Customers Melissa Suzuno
  3. A focused guide on the recruiting outreach itself, with a message template you can adapt. It covers who to ask, how to word the... Wynter Article · 12 min read Customer interviews: How to always get a yes Hannah Shamji
  4. A YC partner turns 'talk to users' into a repeatable 5-question interview script you can use this afternoon. It's The Mom Test... YC Startup Library Video · ~25 min How to Talk to Users Eric Migicovsky (YC / founder of Pebble)
  5. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  6. A short, practical field guide to customer discovery: who to talk to, how to find them, and how many. Pairs perfectly with The... talkingtohumans.com Book · ~80 pages (free PDF available) Talking to Humans Giff Constable
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