How Narrow Ideal Customer Profiles Can Expand Revenue
DevriX
FreeIntermediate
This is a practical, checklist style piece on diagnosing whether your ICP is actually too broad in the first place, before you even get to the question of widening it. It's useful as a sanity check step: many founders who think they're 'turning away obvious customers' are actually looking at a definition that was too loose from the start. Pairs well with the more narrative pieces above for a founder who wants an actual audit process.
Diagnose whether your current ICP is genuinely too narrow or was simply too vague to begin with.
A narrower, better defined ICP frequently increases revenue rather than capping it.
Operationalize your ICP into scoring criteria you can apply consistently, not just a description.
