Article

How to Analyze Qualitative Data from UX Research: Thematic Analysis

Nielsen Norman Group · nngroup.com Free Beginner

NN/g's step-by-step guide to thematic analysis: coding transcripts, grouping codes into themes, and the tools that help.

  • Code the data first, then group codes into themes.
  • Any tool, from sticky notes to software, works if you follow the steps.
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The question it answers

  1. Which tool should I use to analyse qualitative data like interview notes?

Read with it

  1. Google's free research notebook (formerly NotebookLM): load interview transcripts and ask questions answered with citations to... notebook.google Tool Gemini Notebook Google
  2. Anthropic's own pricing page: Claude is free with limited use; Pro is $17 a month billed annually or $20 monthly. claude.com Tool Claude pricing Anthropic
  3. Dovetail's own pricing page: Bronze is $4,800 a year for up to 5 users, with AI credits at 15 cents each; Gold has a 30-day... dovetail.com Tool Dovetail pricing Dovetail
  4. Looppanel's own pricing page: Pro is $49 a month or $540 a year for one researcher; Team is $395 a month. looppanel.com Tool Looppanel pricing Looppanel
  5. Condens's own pricing page: Lite from EUR 15 a month or EUR 165 a year for one contributor, with a 15-day trial. condens.io Tool Condens pricing Condens
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