Video · About 16 minutes

How to clarify your message so people listen (TEDxNashville)

Donald Miller · TEDx Talks (YouTube) Free Beginner

How to clarify your message so people listen (TEDxNashville)

This short talk is the fastest way to internalize why a clear line beats a clever one before you sit down to write your headline. Miller argues that good ideas get ignored not because they are weak but because they are explained in a confusing way, and he shows how to invite people into a simple story instead. It is a quick primer, so pair it with the writing framework above when you actually draft.

  • People tune out confusion, so the burden is on you to make the message simple, not to sound impressive.
  • Clarity is a discipline of subtraction: cut until a stranger can restate what you do.
  • Frame your message around the listener and what they want, which is the same instinct a good headline needs.
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The question it answers

  1. How do I write a tagline and homepage headline that actually says what we do, instead of a vague inspirational line?

Read with it

  1. This is the most widely used playbook for turning a fuzzy brand message into a clear one, and its whole premise is exactly your... Goodreads Book · About 240 pages Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen Donald Miller
  2. You asked how to say what you actually do instead of a vague inspirational line, and this piece is built around exactly that... HubSpot Marketing Blog Article · About a 12 minute read How to Write a Value Proposition (7 Top Examples and a Template) HubSpot
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