Article

How to Cold Email Investors: 19 Tips From VCs & Angels

LeadLoft Free Beginner

This piece pulls direct, attributed advice from named investors, including Jason Lemkin, Michael Seibel, and other operating VCs and angels, so you're getting a spread of real inboxes' worth of pet peeves in one place. It's especially good for spotting the small habits (over-apologizing, vague asks like 'pick your brain') that read as desperate even in an otherwise well-written email.

• Multiple VCs independently flag apologizing for the cold email as an instant tell
• Vague requests like 'can I pick your brain' read worse than a specific, small ask
• Frame the email around why this investor matters to you, not why you need the money