Article · ~12 min read

How to Conduct Customer Interviews (Even When You Don't Have Customers)

Thomas Carney · Grow and Convert Free Beginner

This is a straightforward, tactical rundown of where to source interviewees when your customer base is zero: relevant subreddits and Facebook groups, LinkedIn search by job title, and paid platforms as a last resort. It also covers how to word the outreach message itself, which is often the part founders get stuck on. Good to pair with the community-search essays above since it adds the actual message templates.

• Find the communities your target job title or role already uses
• A short, specific ask gets more replies than a vague one
• Offer to work around their schedule, not yours