Video · ~90 min video

How to consistently go viral: Nikita Bier's playbook for consumer apps

Nikita Bier · Lenny's Podcast (Nikita Bier) Free Intermediate

How to consistently go viral: Nikita Bier's playbook for consumer apps

Bier built teen apps (TBH, Gas) that hit number one, and he is unusually specific about why young users spread products faster than anyone else. He explains that teens see each other every day and invite more people, which is the mechanical version of your campus advantage. Watch it to understand how to turn a young network into growth.

  • Teens invite more people, making young networks spread fastest.
  • Daily in person contact on a campus fuels word of mouth.
  • Find the aha moment fast and design for latent demand.
Watch on YouTube ↗

The question it answers

  1. I'm still a student. How do I use my age and campus as an advantage for spotting the next trend?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  3. A YC partner turns 'how do I get an idea' into a concrete checklist you can run today, plus the traps (tarpit ideas) that sink... YC Startup Library Video · ~50 min How to Get and Evaluate Startup Ideas Jared Friedman (Y Combinator)
  4. The definitive short read on why disruptive ideas get dismissed as toys, and why that dismissal is your opening. It reframes... cdixon.org Article · ~5 min read The Next Big Thing Will Start Out Looking Like a Toy Chris Dixon
  5. Long-form, candid interviews with Indian founders and investors on how they actually grew, distributed and built brand, one of... The Neon Show / Neon Fund Podcast · 200+ episodes The Neon Show (100x Entrepreneur Podcast) Siddhartha Ahluwalia
  6. The definitive playbook for network and community-led products, drawn from Andrew Chen's a16z experience and interviews with... Harper Business Book · Book (~368 pages) The Cold Start Problem: How to Start and Scale Network Effects Andrew Chen
eChai Partner Brands The partnership →