Essay

How to Hire Smarter Than the Market: A Toy Model

Erik Bernhardsson Free Advanced

Being outside the big startup hubs is only a disadvantage if you compete for the same over-priced candidates everyone else chases. Bernhardsson makes the case, with a simple model, that you win by targeting developers the market undervalues (self taught, non traditional backgrounds, wrong framework on paper). It reframes your lack of a warm network as a chance to fish where others are not looking.

  • Go after candidates the market systematically underprices
  • Fancy school and stack keywords are weak signals of real ability
  • Generalists and self taught builders are often overlooked bargains

The question it answers

  1. How do I hire a developer without a warm network or startup connections?

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