Video
How to Interview Your Customers, Live Demo
Justin Wilcox Free Intermediate
Wilcox actually runs a live customer interview on stage, which is more instructive than any amount of advice about interviews, since you watch him catch and redirect a leading answer in real time. Watching one done well recalibrates what good signal sounds like before you have your own twenty conversations to compare it to. Short, concrete, and immediately usable.
- Never mention your idea or product during the interview itself.
- Only speak to ask a question or acknowledge an answer, resist explaining or defending.
- Redirect hypothetical or future-tense answers back to a specific past experience.
