Article

How to launch with a validated idea

Garrett Moon · Intercom Blog Free Intermediate

A first-hand account of how a founder recruited a small group of likely buyers, shipped the most basic thing, and iterated on weekly feedback. It shows the exact move our answer recommends: stop interviewing, put a working thing in a few real hands. Concrete and repeatable rather than theoretical.

  • Recruit a small group of highly likely buyers early
  • Ship the most basic working version, then iterate on feedback
  • Keep a continuous feedback loop while you build the real thing

The question it answers

  1. How do I know when I've validated enough to actually start building?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  3. The essay that put 'product-market fit' into the startup vocabulary. Read it for the gut-level description of what PMF feels... pmarchive.com Essay · ~15 min read The Only Thing That Matters Marc Andreessen
  4. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  5. 200+ candid conversations with Indian founders and investors on how they actually found their idea, spotted a trend, and... Apple Podcasts Podcast · podcast series (45-90 min episodes) The Neon Show (formerly 100x Entrepreneur) Siddhartha Ahluwalia
  6. Video · ~13 min How to Plan an MVP Michael Seibel (YC)
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