Article · 15 min read

How to Measure Product Market Fit

First Round Review Free Intermediate

The practical guide to telling real fit apart from polite interest, which is the exact skill a first-time student founder lacks. It walks through behavioural signals (repeat use, willingness to pay, the Sean Ellis survey) so you do not mistake friends being nice for a market that truly needs you. Use it to keep yourself honest about whether your access to a market is turning into real demand.

  • Real fit shows up as behaviour, retention, and payment, not applause.
  • The 'how disappointed if you lost this' survey is a usable early gauge.
  • External hype is not evidence of fit, buying and returning is.

The question it answers

  1. I'm a student with no work experience. Can I have founder-market fit at all, or should I wait?

Read with it

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  3. The nuanced counterweight: PMF isn't a single binary moment, it can be lost, and 'market' is doing more work than founders... a16z.com Article · ~20 min read 12 Things About Product-Market Fit Andreessen Horowitz (a16z)
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