Podcast · ~35 min

How to Talk to Users with Gustaf Alstromer | Startup School

Y Combinator · Spotify Free Beginner

The audio version of YC's user-interview classic, ideal for founders on the go. We include it as an alternate format for the same canonical, high-quality content.

  • Ask about current behaviour and pain, not opinions about your idea
  • Interpret feedback carefully, enthusiasm is not the same as demand
  • Talking to users is a lifelong founder habit, not a one-time phase
  • Convert what you hear into the smallest testable product

The question it answers

  1. How do I run customer discovery as an Indian founder building for Indian users?

Read with it

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  4. A short, practical field guide to customer discovery: who to talk to, how to find them, and how many. Pairs perfectly with The... talkingtohumans.com Book · ~80 pages (free PDF available) Talking to Humans Giff Constable
  5. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  6. The most systematic step-by-step process for de-risking an idea, built around the Lean Canvas. Where The Lean Startup gives... LEANSTACK Book · ~240 pages Running Lean Ash Maurya
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