Article · About a 12 minute read

How to use ChatGPT for copywriting and content ideation

Jessica Lau · Zapier Free Beginner

This is a grounded, working take rather than hype: it is honest about what ChatGPT is genuinely good at (headlines, subject lines, product descriptions, breaking a blank page) and equally clear about where it falls flat (formulaic voice, hallucinated facts, ignoring character limits). It treats AI as a first draft machine you still have to edit, fact check, and put in your own voice, which is the right mental model for a founder deciding how much to hand over.

• Hand ChatGPT the short, high volume stuff (headlines, subject lines, variations) and keep the judgment, voice, and fact checking for yourself.
• AI copy consistently falls flat on authentic perspective and accuracy, and it will confidently invent stats, so nothing ships unedited.
• Ask for several options and iterate the prompt instead of accepting the first draft as finished copy.