Video · short

How to Use the Ledge Technique for Sales Objection Handling | Ask Jeb

Jeb Blount · Sales Gravy (YouTube) Free Beginner

Watching someone actually take a beat and respond beats reading about it, and the ledge technique is exactly the anti-freeze move: when the price question lands, you pause, say a calming holding line, then answer instead of blurting or discounting. Blount demos the rhythm of staying composed under a hard question, which is the real skill here. A starting point for building the reflex, then practice it on low-stakes calls.

• A short "ledge" phrase buys you a second to stay calm instead of panic-answering when they ask about cost.
• The goal is composure and redirect, not a clever line, so the same move works whether they ask about price or anything else.
• It's a demo you can copy on your next call, which is more useful than one more article about silence.