Article

How To Validate a Business Idea

Indie Hackers Free Beginner

Written for solo and early founders rather than VC backed teams, this is blunt about why family and friends are usually the wrong validation panel: they are almost never your actual target market and they are conflict averse by nature. It is a quick, practical push toward finding people who actually fit your customer profile instead of settling for whoever is nearby.

  • Friends and family are unlikely to belong to your actual target market
  • Skepticism or enthusiasm from people close to you often reflects their own risk tolerance, not market reality
  • Prioritize finding people who fit your customer profile over people who are simply available
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The question it answers

  1. How do I get honest answers when the person I'm interviewing is a friend or someone in my network?

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