Article · Help page

How YouTube search works

YouTube · support.google.com Free Beginner

YouTube's explanation of its search ranking: relevance (title, tags, description, content), engagement such as watch time for that query, and quality signals of expertise and trust.

  • Match the title and description to the phrase people search.
  • Watch time for a query tells YouTube the video answered it.
Open on support.google.com ↗

The question it answers

  1. How do I do SEO for a YouTube channel, and which tools help?

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