Article · ~15 min read

Video SEO: How to Rank YouTube Videos on Google

Joshua Hardwick · Ahrefs Free Intermediate

Most founders frame this as blog for SEO versus video for reach, and this Ahrefs piece dismantles that split: video shows up inside Google's results, so a YouTube video can be a search asset too. It walks through how to earn those video placements and pull traffic back to your site. Read it to stop treating video and search as separate bets.

  • Google surfaces videos directly in search, so YouTube is a way to get found, not just a subscriber play
  • Ranking a video leans on real search demand, clear captions, thumbnails, and timestamps, not luck
  • A single video can drive views on YouTube and organic clicks to your own site at the same time
Open on ahrefs.com ↗

The question it answers

  1. Should I write blog posts or make YouTube videos to get found first?

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