Video · About 12 minutes

I looked at 105 SaaS pricing pages. Here's what I learned.

Slidebean · YouTube (Slidebean) Free Beginner

Instead of theory, this walks through 105 real pricing pages and shows how the layout itself does the persuading: which plan is highlighted, whether the annual or monthly view is the default, and how the savings are worded. That is exactly the lever in your question, because whether people wait for the cheaper option is mostly decided by what your pricing page shows first. Watch it with your own pricing page open and copy the framing moves that fit.

  • The default view on your pricing page (annual vs monthly) quietly sets what most people pick, so lead with the plan you actually want them on.
  • Showing the annual price as a per-month number billed yearly makes it feel smaller and pulls people onto the longer commitment.
  • Real pages, not slides, so you can see concrete framing you can borrow rather than abstract advice.

The question it answers

  1. How do I set up an annual plan discount without training everyone to just wait for the cheaper option?

Read with it

  1. This is the clearest single write-up on why an annual plan exists in the first place: it front-loads cash and it holds people... Paddle Article · About a 12 minute read Annual plans: Why every SaaS company needs to sell them Paddle
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