Essay · 4 min read

If Your Pitch Deck Has a Competitive 2x2, I'm Going to Ask You This Question

Hunter Walk · Homebrew (hunterwalk.com) Free Beginner

Short and blunt, straight from a working seed VC. Walk's one question, 'what would your competitors say about this slide?', is the honesty test you should run on your own competition slide before an investor runs it on you. If your rivals would call the axes rigged so you land alone in the top right, they are rigged, and that is the exact self trap this answer warns against.

  • Founders always draw the 2x2 so they sit alone in the winning corner, and investors see through it instantly
  • The gut check: ask what your competitors would say about your slide before you present it
  • A weak, self serving competitive matrix is worse than no slide at all
Open on hunterwalk.com ↗

The question it answers

  1. What is the right way to show competition without either ignoring rivals or trashing them?

Read with it

  1. This is the canonical takedown of the 2x2 you conveniently sit atop, written by a VC who screens decks for a living. It hands... Dreamit Ventures Article · 8 min read How to Create a Killer Competition Slide (Hint: Don't Use a Magic Quadrant!) Jack Kaufman
  2. The India native counterpart, written for founders pitching Blume, Accel India and Lightspeed, where 'no competition' still... YourStory Article · 10 min read Pitch deck playbook: How to create a pitch that gets funded YourStory Team
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