Article · 10 min read

Pitch deck playbook: How to create a pitch that gets funded

YourStory Team · YourStory Free Beginner India

The India native counterpart, written for founders pitching Blume, Accel India and Lightspeed, where 'no competition' still gets said in rooms and still kills credibility. It frames the winning move the way Indian investors phrase it: acknowledge exactly where rivals are strong, then show how you are different, not merely better, which is the wedge this answer is asking you to name.

  • Never claim no competitors; Indian investors read it as thin research, not a virgin market
  • Name where rivals are genuinely strong first, then state your specific point of difference
  • Indian VCs weight 'how are you different' over 'how are you better', so lead the slide with the axis you own
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The question it answers

  1. What is the right way to show competition without either ignoring rivals or trashing them?

Read with it

  1. This is the canonical takedown of the 2x2 you conveniently sit atop, written by a VC who screens decks for a living. It hands... Dreamit Ventures Article · 8 min read How to Create a Killer Competition Slide (Hint: Don't Use a Magic Quadrant!) Jack Kaufman
  2. Short and blunt, straight from a working seed VC. Walk's one question, 'what would your competitors say about this slide?', is... Homebrew (hunterwalk.com) Essay · 4 min read If Your Pitch Deck Has a Competitive 2x2, I'm Going to Ask You This Question Hunter Walk
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