Article · 15 min read
Interviewing users for product-market fit
Lenny Rachitsky · Lenny's Newsletter (Lenny Rachitsky) Freemium Intermediate
Rachitsky pulls together practical guidance on how to run user interviews that actually move you toward fit, including who to talk to and how to structure the conversation. It sits at the intersection of quantity and quality, helping you judge when your conversations are telling you something stable. A good synthesis read once you have a few interviews under your belt.
- Talk to the right users, not just whoever is easiest to reach
- Structure interviews around their behaviour so answers are comparable
- Watch for repeating patterns as your signal that you have talked to enough
