Book

Interviewing Users: How to Uncover Compelling Insights

Steve Portigal · portigal.com Paid Intermediate

Portigal has run professional research interviews for over 25 years, and this book is the deeper craft manual once you have the basics down. It covers the awkward moments, like what to do with silence or a rambling answer, that a shorter guide will not prepare you for. Read it after Mom Test or Deploy Empathy when you want to get genuinely good at the skill rather than just competent at it.

  • Silence and pauses are tools, not failures, in an interview
  • Plan for the messy middle: rambling answers, tangents, and defensiveness
  • Good synthesis after the call matters as much as the call itself
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The question it answers

  1. As a solo technical founder who hates sales calls, how do I do user research without it draining me every week?

Read with it

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