Book · 248 pages

Interviewing Users: How to Uncover Compelling Insights (2nd Edition)

Steve Portigal · Rosenfeld Media Paid Intermediate

The reference book on interview craft itself: how to build rapport, ask follow ups, and manage your own bias in the room. Portigal is direct that interviewing is a learned skill and that your instinct to fill silence or confirm your hunch is the enemy. Read it when you want to get genuinely good at the mechanics, not just the question list.

  • Interviewing is a skill you practise, not a natural talent
  • Follow curiosity and emotion, do not chase your own thesis
  • Your body language and reactions leak the answer you want
Open on rosenfeldmedia.com ↗

The question it answers

  1. How do I run a customer interview without leading them to the answer I want?

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