Video · 9 min

Jakob Nielsen's 10 Usability Heuristics (video)

Nielsen Norman Group · Nielsen Norman Group (YouTube) Free Beginner

Jakob Nielsen's 10 Usability Heuristics (video)

If you would rather watch than read, this is the official NN/g walkthrough of the same ten heuristics with quick screen examples. It is a fast way to get the whole framework into your head before a design review. Good to send a co-founder or engineer who has never studied UX.

  • Each heuristic maps to a common, fixable interface mistake
  • Consistency means matching the patterns users already know from other apps
  • Recognition beats recall, so keep options visible rather than making people remember
Watch on YouTube ↗

The question it answers

  1. What are the core UX principles every founder should know?

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