Article · About a 12 minute read

Let Your Customers Do Your Marketing: A Practical Guide to Creating Customer Case Studies and Testimonials

Amy Saper (Uncork Capital) · Uncork Capital on Medium Free Intermediate

Once you have even one happy customer, this is how you turn that into the proof that wins the next one. Amy Saper (who did product marketing at Stripe, Uber, and Twitter before becoming an investor) lays out exactly how to select the right early customer, capture a before and after story, and package it from a one line quote up to a full case study. It answers the part everyone skips: how do I actually ask, and what do I do with it.

• You do not need statistical significance for a first case study, you need one clear before and after story with a real name and role attached.
• Match effort to impact. Start with a one sentence testimonial you can approve quickly, then invest in fuller stories only for your best fits.
• Build a small habit for collecting stories (a simple form or a standing question during calls) so proof accumulates instead of being a scramble later.