Article · ~12 min read

Localization for the Indian market: reach users from the most populated country on Earth

Agnee Ghosh · Localazy Free Beginner India

This one is honest about the hard part: reaching customers in a regional language is not the same as running your English copy through a translator. It walks through India's language families and why picking Tamil for Tamil Nadu (not just Hindi everywhere) actually matters. A good starting point before you decide which one or two languages your landing page really needs.

  • Over half of India's internet users prefer content in their own language, so a second language on your landing page is a reach decision, not a nice-to-have.
  • Direct translation misses the point: localization means adapting tone, examples, and cultural references, not swapping words.
  • Start with the specific region you are selling into and pick the language that region actually reads, rather than defaulting to Hindi for the whole country.
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The question it answers

  1. How do I set up a landing page in both English and a regional language for customers outside the metros?

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