Brand, Web & Presence

How do I set up a landing page in both English and a regional language for customers outside the metros?

A starting point

Only translate if your actual customers read that language better than English, otherwise you're adding work for a vanity gesture. When it genuinely helps, keep it simple: a clean language toggle, and get a real speaker to review the copy because machine translation of a value proposition often reads awkward or wrong. Test the regional version with one real user before assuming it lands.

Go deeper

Hand-picked from around the web, each with a note on why it earns your time.

2 resources 2 link-checked Read Use

Read

📄 Article
✓ Link checked India Free Beginner

Why we picked it This one is honest about the hard part: reaching customers in a regional language is not the same as running your English copy through a translator. It walks through India's language families and why picking Tamil for Tamil Nadu (not just Hindi everywhere) actually matters. A good starting point before you decide which one or two languages your landing page really needs.

Localization for the Indian market: reach users from the most populated country on Earth

From Localazy by Agnee Ghosh ~12 min read

  • Over half of India's internet users prefer content in their own language, so a second language on your landing page is a reach decision, not a nice-to-have.
  • Direct translation misses the point: localization means adapting tone, examples, and cultural references, not swapping words.
  • Start with the specific region you are selling into and pick the language that region actually reads, rather than defaulting to Hindi for the whole country.
Open localazy.com →

Use

🛠️ Tool
✓ Link checked Freemium Beginner

Why we picked it If your landing page is on WordPress, Weglot is the most common way to add a language toggle without touching engineering. This guide takes you from installing the plugin to placing the switcher in your header or footer, and it is written for someone who has never done this before. A practical starting point to get a second language live in an afternoon.

How to add a WordPress language switcher (no code)

From Weglot by Weglot ~10 min read

  • Weglot adds a working language switcher to a WordPress site through the dashboard, no developer needed for the basic setup.
  • You control where the switcher sits (menu, floating button, or a shortcode you drop anywhere) and how it looks.
  • It is freemium: fine to test with one extra language, but check the pricing tiers before you scale to more languages or pages.
Open weglot.com →

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