Article · ~12 min read

Market segmentation and the bowling pin strategy

And Yet It Moves (Substack) · andyetitmoves.substack.com Free Intermediate

A focused write-up of the bowling-pin / beachhead expansion strategy with real segmentation examples, useful for founders deciding which pin to knock over next.

• Segment the market into reachable, homogeneous groups before choosing one
• Pick the first pin for pain, reachability, and adjacency to the next
• Reuse credibility from the first segment to enter the next
• Expand only once you dominate the current niche