Template

Master Customer Interviews with a Mom Test-Based Notion Template for Startups

Mari Luukkainen Freemium Beginner

This Notion template turns the Mom Test's rules into a fill in the blank interview and synthesis workflow, which is useful once you are running enough conversations that you need somewhere to log and compare answers across friends, warm intros, and strangers. It saves you from having to build your own tracking system from scratch.

  • Breaks the Mom Test principles into a step by step interview and note taking flow
  • Keeps you from leading the witness by prompting problem first, not solution first, questions
  • Makes it easy to compare answers across many interviews to spot real patterns
Open on mariluukkainen.medium.com ↗

The question it answers

  1. How do I get honest answers when the person I'm interviewing is a friend or someone in my network?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. A YC partner turns 'talk to users' into a repeatable 5-question interview script you can use this afternoon. It's The Mom Test... YC Startup Library Video · ~25 min How to Talk to Users Eric Migicovsky (YC / founder of Pebble)
  3. A short, practical field guide to customer discovery: who to talk to, how to find them, and how many. Pairs perfectly with The... talkingtohumans.com Book · ~80 pages (free PDF available) Talking to Humans Giff Constable
  4. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  5. Video · ~20 min How to do customer interviews? | Rob Fitzpatrick, author of "The Mom Test" Rob Fitzpatrick
  6. The cleanest distillation of the one framework that turns a customer chat into a relationship instead of a survey. The three... Sachin Rekhi's Blog Article · 10 min read A Primer on Talking to Customers From Rob Fitzpatrick's The Mom Test Sachin Rekhi
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