Article · 9 min read

Minimize Cognitive Load to Maximize Usability

Kathryn Whitenton · Nielsen Norman Group Free Beginner

This is the how behind reduce the thinking to zero. It names the three levers you actually control: cut visual clutter, build on existing mental models, and offload work with smart defaults and re-displayed information. Concrete, checklist ready advice you can apply to any screen.

  • Remove clutter that competes for the user's attention
  • Reuse familiar layouts so users do not relearn your product
  • Offload memory and decisions with defaults and pre filled data
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The question it answers

  1. What are the core UX principles every founder should know?

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