Podcast
Patrick Campbell on the Art and Science of Pricing
Patrick Campbell · Intercom (Inside Intercom) Free Intermediate
Campbell has pricing data on thousands of companies, and his core message is that willingness to pay is something you can discover by asking, not guessing. He explains the handful of questions that reveal what a customer will really pay, so your first price is grounded instead of invented. Listen when you want the research behind the advice to charge.
- Willingness to pay is a number you can research, not intuit.
- Four price perception questions reveal a real, usable price range.
- Value, not cost, sets the ceiling on what you can charge.
