Podcast · ~50 min

Reasons to Buy, Right Attribution Models & CAC/LTV Fallacy with Gaurav Singh Kushwaha, Founder & CEO Bluestone

Prime Venture Partners, with Gaurav Singh Kushwaha · Prime Venture Partners Podcast Free Intermediate India

Kushwaha built Bluestone in Indian jewellery e-commerce, a category everyone assumed was too niche and infrequent to fund a real business, and this episode digs into how he actually reasoned about purchase frequency, willingness to pay, and CAC versus lifetime value. It is a rare Indian founder conversation that treats market sizing as arithmetic rather than vibes. Listen for how he separated a genuinely deep niche from one that only looked promising on paper.

  • Low purchase frequency categories need much higher willingness to pay per transaction to work
  • CAC and lifetime value assumptions can make a niche look bigger or smaller than it really is
  • Reasons to buy matter as much as market size when judging a niche category
Open on primevp.in ↗

The question it answers

  1. What's the difference between defining a niche and just being too small to matter?

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