Video · 17 min

Rob Fitzpatrick: (not) presenting your idea

Rob Fitzpatrick · The Conference by Media Evolution Free Beginner

A tight 17 minute talk that distills The Mom Test into the one habit that matters most: stop presenting your idea, because presenting is just fishing for compliments and compliments are bad data. Fitzpatrick shows how to redirect a conversation onto how the person handled the problem before you showed up. Watch it before your next call for a quick reset.

  • Presenting your idea invites polite lies, so leave it out
  • Ask how they solved the problem in the past instead
  • Push for a real commitment, not a warm feeling
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The question it answers

  1. How do I run a customer interview without leading them to the answer I want?

Read with it

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