Podcast · 125 episodes, roughly 30 to 45 minutes each

SaaS Sessions

Sunil Neurgaonkar · Apple Podcasts Free Intermediate India

This is India's first and best-known SaaS-focused podcast, hosted by Sunil Neurgaonkar with over 100 Indian and global SaaS operators. The conversations get specific about go-to-market, first customers, and whether to sell into India or chase a US and global beachhead, which is exactly the debate this question sits in. You get working founders arguing the tradeoff from lived experience, not theory.

  • Indian founders debate the India-first vs global-first choice from real operating experience, not abstract strategy.
  • Many guests treat the US as the primary market because its size and homogeneity make a repeatable, faster GTM flywheel.
  • Listening across episodes shows there is no single right answer: the call depends on where your first reference customers actually are.
Listen on Apple Podcasts ↗

It answers 2 questions

  1. For an Indian B2B SaaS, is it better to win a niche in India first or go straight for a global niche?
  2. Should I bother with SEO if my whole customer base finds startups on LinkedIn and WhatsApp, not Google?

Read with it

  1. Bessemer's report is the most grounded, data-backed look at how Indian SaaS companies actually split between selling to India... Bessemer Venture Partners (Atlas) Article · Long report, roughly 20 to 30 minutes The Rise of SaaS in India Bessemer Venture Partners
  2. Janz's animals framework (mice, rabbits, deer, elephants, whales) reframes the whole niche question around one thing: what does... The Angel VC (Christoph Janz, Point Nine Capital) Essay · Long essay, roughly 15 to 20 minutes Five ways to build a $100 million business Christoph Janz
  3. This essay reframes the question you are actually asking. Chen argues that a startup needs two separate insights, one about the... andrewchen.com Essay · about a 10 minute read Startups need dual theories on distribution and product/market fit. One is not enough Andrew Chen
  4. If LinkedIn is genuinely where your buyers are, this is a concrete India-aware playbook for working it, not a follower-count... socialpill.in Article · about a 12 minute read LinkedIn Marketing for B2B Brands in India: Build Pipeline, Not Just Followers Social Pill
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