Should I bother with SEO if my whole customer base finds startups on LinkedIn and WhatsApp, not Google?
The short answer
If your buyers genuinely discover and decide inside LinkedIn and WhatsApp groups, pouring months into Google SEO is the wrong bet, at least first. Meet people where they already gather and search. A starting point: watch how five real customers actually found their last vendor, and put your content effort wherever that turns out to be, not where a generic guide says.
Go deeper, your way
3 hand-picked resources, 3 link-checked. Pick how you want to dig in.
🎧 Podcast
✓ Link checkedIndiaFreeIntermediate
Why we picked it
Before deciding where to spend your effort, it helps to hear how Indian B2B founders and go-to-market leaders actually reach and win buyers. This is India's best-known B2B SaaS podcast, hosted by a longtime GTM practitioner, with candid founder and operator conversations about channels, communities, and how deals really start here. Use it to sanity-check your channel choice against real behaviour, not assumptions.
Why we picked it
This essay reframes the question you are actually asking. Chen argues that a startup needs two separate insights, one about the product and a distinct one about distribution (which channel actually reaches your buyers), and that defaulting to a channel because it is the obvious one is how most founders stall. It is the honest starting point for deciding whether Google is even your channel or just the assumed one.
Product-market fit and a distribution insight are two different problems, and having a good product does not automatically tell you where your customers are.
The best channels are usually specific and small at first, and often built into how the product spreads, not a generic default like search.
If your buyers already gather somewhere (a network, a community), that is your channel to earn, not a channel you have to invent from scratch.
Why we picked it
If LinkedIn is genuinely where your buyers are, this is a concrete India-aware playbook for working it, not a follower-count vanity guide. It covers founder-led profiles, problem-first positioning, a simple weekly posting cadence, and turning comments and post engagement into sales conversations. Treat it as a starting checklist you adapt, not a script.
