Podcast · episodes run about 30 to 45 minutes

SaaS Sessions

Sunil Neurgaonkar · saassessions.com Free Intermediate India

Before deciding where to spend your effort, it helps to hear how Indian B2B founders and go-to-market leaders actually reach and win buyers. This is India's best-known B2B SaaS podcast, hosted by a longtime GTM practitioner, with candid founder and operator conversations about channels, communities, and how deals really start here. Use it to sanity-check your channel choice against real behaviour, not assumptions.

  • Indian B2B buying often starts through peers, communities, and referrals, so the discovery channel is rarely just a search box.
  • Hearing operators talk through their own go-to-market helps you judge which channel is worth your limited time.
  • Distribution is a repeated theme across episodes, which is the honest frame for the SEO-versus-LinkedIn-versus-WhatsApp question.
Open on saassessions.com ↗

The question it answers

  1. Should I bother with SEO if my whole customer base finds startups on LinkedIn and WhatsApp, not Google?

Read with it

  1. This essay reframes the question you are actually asking. Chen argues that a startup needs two separate insights, one about the... andrewchen.com Essay · about a 10 minute read Startups need dual theories on distribution and product/market fit. One is not enough Andrew Chen
  2. If LinkedIn is genuinely where your buyers are, this is a concrete India-aware playbook for working it, not a follower-count... socialpill.in Article · about a 12 minute read LinkedIn Marketing for B2B Brands in India: Build Pipeline, Not Just Followers Social Pill
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