Essay · 8 min read

Shipping is your company's heartbeat

Darragh Curran, Intercom · Intercom Blog Free Beginner

A short, quotable case that the cadence at which you ship defines your company, and that shipping small and often is safer than saving up big releases. It reframes shipping from an output to the metabolism of the team. Good to send to a co-founder who wants to hold every release until it is perfect.

  • The frequency at which you ship becomes your company's operating rhythm.
  • Small, frequent releases carry less risk than large, infrequent ones.
  • Shipping regularly keeps the team, the product, and customers energized.
Open on intercom.com ↗

It answers 2 questions

  1. How do product teams keep a consistent shipping rhythm as they grow?
  2. How do I run a weekly ship cadence when I am non-technical and depend on a dev agency or freelancers?

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